Niche Social Networks and Social Media
Trying to learn the difference between social media and social networking is a confusing exercise. Is there really a significant distinction? And if so, what difference does it make? Don't the two forms of communication work in tandem?
According to 123Media.com, "you can have social media without social networking," but you can't have "social networking without social media." Social media is a type of technology, a blanket term covering many different forms of online communication. Social networking, on the other hand, puts that technology to work for the purpose of forming online connections.
I still find the slight differentiation between the two somewhat dubious. By writing this article, I'm engaging in a form of social media. If someone comments on this article, only then am I engaging in social networking. But using that same analysis, isn't everything on the Internet a form of social media, the purpose being to communicate through a vast connection of pipes and tubes? If so, social networking merely takes what already happens on the Internet to the next level.
